“Amazon.com Inc., preparing for a big product launch next week, bragged that it has now ‘sold out’ of its lower cost tablet, the Kindle Fire,” Therese Poletti writes for MarketWatch.
“Amazon said it has sold ‘millions’ of the Kindle Fire since it was launched nine months ago,” Poletti writes. “Still, investors need more specifics on unit numbers rather than the vague “millions.” Amazon said that in the last nine months, it has captured 22% of the U.S. market.”
Poletti writes, “IDC said that Amazon shipped 1.2 million Kindles in the calendar second quarter, while Apple sold 17.0 million iPads. Apple, as investors know, breaks out unit shipments of its products, which helps investors compile their financial models… if [Amazon] really wants to directly compete with Apple, Amazon should cough up more details on its tablet sales.”