“One year ago, I was sitting on the floor in my living room with my laptop after work when the news came in: Steve Jobs had resigned as CEO of Apple,” Jacqui Cheng reports for Ars Technica.
“Apple’s then-Chief Operating Officer Tim Cook was named by the board of directors as Jobs’ successor as CEO, ‘effective immediately,’” Cheng reports. “Apple kept on trucking as Cook confidently took control of the company that Jobs had cofounded and helped steer it through another successful-sometimes wildly successful-four quarters. But Cook didn’t run the company like a Steve Jobs clone; after all, Cook said that Jobs taught him to “never ask what he would do.” Instead, Cook ran it the way he would like to run Apple, for better or for worse.”
Below are five of the biggest things we think Apple has done since Tim Cook took over one year ago:
Charity contribution matching
Left (and rejoined) EPEAT
Fighting the DoJ on e-books
New ad campaigns